Designed by: R Agency, Ukraine.
Advertised brand: Kolonist
Advert title(s): The rider
Headline and copy text: you are in for the ride of your life
Category: Redesign, Packaging
Advertising Agency: R Agency, Kyiv, Ukraine
Agency website: http://www.r-agency.com.ua/
Creative director – Illia Anufrienko
Creative group head – Dima Liutyi
Copywriter – Kateryna Anufrienko
Published: 17 September 2018
Background: The Kolonist Winery, located in Danube Bessarabia, has a reach history but always trying to be trendy and support the fresh, open-minded views of modern youth, especially today in the era of gender equality and elimination of stereotypes.
Idea: Once upon a time, women warriors rode along the steppes of Danube Bessarabia on horseback. But a modern woman does not need to have a real horse to feel free. It is enough just to drink a glass of Riesling by Kolonist – and you are in for the ride of your life.
Execution: A minimalistic but attractive image that you want to associate yourself with. In order to emphasize the rebellious spirit, we put the bottle label diagonally.
Results: Within the first 6 months after the launch, the sales grew by 17% and continue to grow.