Agency: A.S. Strategy, Branding & Communication


The challenge:
When you want to taste the flavor of Greece, you need exceptional packaging that makes a ‘tasty difference’… That’s what we had to create for The Daily Greek brand (artisan bakery stores), through a creative concept that could convey the Greek origins of the brand, and merge the magic of tradition with the magic of design.

Our work:
Paying homage to the Greek heritage, influenced by the well-known Greek color palette of white and blue shades, and enchanted by the power of the simplicity of all geometrical forms, we used harmonious lines and shapes to create eye-catching patterns that make a striking visual statement. These were our guiding stars that set the course towards a design that would be infused with the flavors of Greece, and could turn consumers into adventurous travelers in the land of Greek traditions and recipes!


The Daily Greek

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