Agency: we.abendrot
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Description:

The Beekeeper journey was the inspiration behind this project for a new greek honey producing brand. The company is concentrating on collecting the best organic varietal honey from selected Greek Beekeepers, that travel with their bees and their hives all around the Greek natural landscape. The idea was to create a distinct design language for the varietal label, which we call the beekeeper’s hives. Our focus was on simplicity, using distinct colors for each variety and an elegant -still quite expressive – typography that will long promote the purity of the natural product, the tasting qualities and nutritional values.