Branding and Packaging for a Mexican Tequila brand.

Tequila del Gallo García is a genuine Mexican product. Inspired by typical Mexican traditions, Tequila del Gallo García was born to provide a new tequila experience. The name was created with the intention of giving the tequila an owner, the Gallo. The brand has two different tag lines to provide a full experience; “Sabroso Tequila Mexicano” meaning tasty Mexican tequila, and “Nacimos para estar en las alturas” trying to give the personality of the rooster to the brand. Then we created an illustration to evoque a “grabado” look and feel to the graphic identity, hand drawn and hand crafted. The packaging was designed to create a traditional Mexican editorial design combined with the sophisticated touch of a short bottle. Labels have a zigzag pattern at the ends simulating a traditional printing process of cutting separation.

Designed by: Parallel, Mexico.

 

Tequila del Gallo García

Tequila del Gallo García2

Tequila del Gallo García3

Tequila del Gallo García4

Tequila del Gallo García5

Tequila del Gallo García6

Tequila del Gallo García7

Tequila del Gallo García8

Tequila del Gallo García9

Tequila del Gallo García10

Tequila del Gallo García11

Tequila del Gallo García12

Tequila del Gallo García13

Tequila del Gallo García14

Tequila del Gallo García15

 

 

 

Tequila del Gallo García

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Mr. Burke. Co
Le Botaniste
Health & Pharmacy
BIOTIC
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates