Temescal Brewery has been deeply shaped by Oakland values: the pursuit of innovation and a spirit of diversification. They believe that beer can catalyze communities and bring people together. This project re-imagines their brand and packaging system. The goal was to create a flexible design easy to manipulate and grow within the variety of beer produced each year.
The inspiration for this design was the vibrant and multicultural community of people that gravitates towards Temescal Brewery. Each beer variety is paired with a fictional character whose image and personality matches their corresponding beer.