Founded by tea lovers of Beijing, 东西茶事/Any Tea is a modern Chinese brand for people seeking high quality products. It is made from selected fine tea from all over the country.
Social nature, the need to share finer things with others, is one of main values represented by this brand. ‘Sharing’ became the base idea for the entire identity, starting with the logo. Apart from logo design, my role was to create the whole brand including packaging, identity elements, brand manual, gadgets and website design.
The heart of the design was the packaging. I decided to create a unique pattern for each type of tea. Each pattern is based on a metaphor or specific quality describing the character of each tea. The green has a ‘Tree shadow’ motif because of its refreshing character; the white, a ‘Feather’ because of its very light taste. The yellow has a ‘Sun’ and Pu-erh an ‘Emerald’, etc. The patterns aren’t obvious; they’re more like a fleeting impression. Like the good times you want to share.
Designed by: Konrad Sybilski, Poland.