“Talas” is a local saying from the heart of Norway – the city of Hamar. “ TALAS means “speak soon” in english.
It is a well-known fact that beer can lead to conversation, but it is not often you see that the bottle package does the same.
When the design agency Anti was put to the task of designing a beer concept for «Basarene ØL», they found that the solution lay in the open. TALAS is a beer that opens more than just the good conversation. It even opens the beer.
So in addition the letters of the logo being shaped and crafted like bottle openers, the package is also filled with stories of the local community that people can talk about while enjoying a beer based on local values.
A good conversation starts when you open a beer.
Designed by: Mats Ottdal, Anti, Norway.