Challenge: The goal of this concept was to provide a strong impact package with minimal design intervention.
Solution: One of the most favorite beverages of all times is the classical lemonade.
The new packaging is a celebration of its heritage and its modern life.
To continue the lemonade legacy, the label is transparent, the visual language is showcasing the essential and the message is clear, allowing maximum visibility for the quality and delicious product inside the bottle.
Innovating characteristics: The design breaks free from the classical labels. The illustration with its mathematical precision was created to translate and build the story of the lemon quickly becoming lemonade.
The identity of the bottle is evoking its unique soul & personality. It is playful, modern with a hint of classical style.
The concept brings together two very distinctive elements – a lemon and a corset and creates a connection between the title and the beverage.
After that, the story quickly writes itself.
Designed by: CreativeByDefinition, Romania.