“Challenge: the challenge for this assignment was to take a small town Mom-and Pop cidery and transform it into a world-class contender within a wildly competitive beverage landscape.
Approach: due to the large volume of products Spirit Tree sells, we knew that a simple, yet bold design system was needed to differentiate each of the products. Spirit Tree has always been known as an apple cidery. With this in mind, we created a logo and visual language using modern-looking apple tree branches as the main design element. These branches were used as a pattern on everything from the packaging, corporate stationery, shopping bag and even as a design element within the store.”

Designed by TAXI, Canada.