Brief: Using an abstract concept, create brand identity, packaging and promotional collateral for a new brand of soaps.
What is a bar? There are several correct answers to this question, but only one specific to this project – a block of soap. However, for this range of soaps, I considered the alternative answers. I also considered the alternative market. A vivid colour palette creates a whimsical feel, and child like illustrations appeal to a child like personality.
Designed by: Ben Nicol, Australia.