Slate is a beer brand that was created as my undergraduate thesis project. Informed by researching how women in the fashion industry experience beer, the goal was to create a beer brand which met the needs of this target market without relying on a gendered product. With the theoretic framework of consumer tribes, I looked for a broader target market and found that lifestyle and values were shared greatly among various creative individuals. This led to a gender-neutral brand that targets persons in creative industries. I designed and created packaging including the bottles, can, 6-pack and glassware. To further showcase the tone of the brand I created a mock commercial. Whether you’re an animator, musician or fashion designer, this beer is meant to be the break you need to refresh your creativity.

Designed by: Trista Capitano, Canada.