Designed by: Daria Fox, Russia.
Sibirskaja Kollekcija (Siberian Collection) is the leading brand in the category of dumplings (meat ravioli) on the Russian market. Siberian Collection is a high-end brand with exquisite ingredients, traditional recipes (preserves taste sensations) and innovation in production and packaging. As a leader SK needs always to be a step ahead the competitiors. New bold and clear Identity highlighted these brand values and at the same time identity is still recognisable to loyal consumers.
The main design challenge was to update the range according to the outlined brand values and to communicate contemporary, premium and innovative feeling. The additinal task was to design the stickers.They play as a ingredient definning navigation system and leave emotional premium quality feeling.