Designed by: Daria Ksenofontova.
‘Sibirskaja kollekcija’ is the one of the leader in premium dumpling category on Russian market. Brand ‘Sibirskaja kollekcija’ is about the exclusive quality, gourmet taste and perfection in consumer experience.
New visual identity collected fractional image of brand in clear system, steel keeping expressive colorcoding. New logo translates brand values: confident, contemporary, special. It has improoved readability, better balance between elements and got monogram ‘SK’. Stickers with name of each position got clear differentiation through bright lettering.