With a Scottish soul and an Austrian heart, Uli Bacher has made a lifelong dream of brewing his own beer come true. Beginning with a line of three unique beers that are based on international – especially Scottish – recipes, Uli has created a standard of quality and taste that any beer drinker can appreciate.
By developing an appealing corporate design, suitable packaging, and a website, moodley brand identity has created a brand that looks as good as the beer tastes.
Designed by: moodley brand identity, Austria.
Client: Shilling Bier – Uli Bacher
Creative Direction: Mike Fuisz
Art Direction: Wolfgang Niederl, Kurt Glänzer
Graphic Design: Marie Zieger
Text: Matthias Alber, Andreas Leitner
Project Managament: Kristina Baudisch, Jasmin Gottfried
Programming: Caihui Yang