The brief for this project outlined that we design a self-promotional project to promote ourselves as designers. We were required to design a logo and business card for this and it also had to contain a direct mailer, promotional item and a snippet element that linked to three other design projects that we had completed in this year.
For this project, my concept was to promote myself as a craft gin. The reason behind this association is because of the nature of this drink which relates to my personality. For example, gin is a clean, quiet but strong drink with harmonious characteristics which is how I would describe myself. The craft side of the concept relates to how I perceive myself as unique and individual with my own personality, abilities, characteristics and so forth. Someone that is different from everyone else which is what a craft product aims to be. Along with the craft gin, I also made use of bitters which is something that you add to drinks like gin in order to create new and infused flavors and combinations. These bitters I associated with my skills and attributes that, when added to myself – the craft gin – create my designs and work.

Craft