Agency: Eugen Golumbeanu
SEA OF SIN
Premium Craft Beer – Branding & Packaging Concept
Drinking beer in style – The packaging stands out with its simplicity, the textures and color contrast (matte black and glossy gold) and the association of a heritage script (Copperplate – inspired) lettering design with a very common product, along with the beer’s quality, placing it in the range of “luxury” brands .
This concept puts the old fashioned idea that “beer is associated with men and sports” aside. Beer can be stylish and drinking it can become a more polished ritual for the consumer. Let it define you. Elegant, absorbing, mysterious. Like no other before it.