The packaging design represents an immersion into jazz music, simply translating sounds into images, shapes & contrasts.
A mix of dark contrasts, curve lines and fade in images are creating this packaging design and the jazz atmosphere. It seems like the sound of the saxophone music wants to get inside the glass bottle and curve it like it was a sculptor. The central ax of the product is changing its direction and uses like a base foundation both a circle and a rectangle in order to describe this curve contour of the bottle.
“ The classical illustration of the saxophone, the newspaper style text that is fading into the dark background, the construction of the logo, all the elements are letting music be they’re guide. ”
Designed by: CreativeByDefinition, Romania.

SAXO
saxo-2
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saxo-5
saxo-6
saxo-7
saxo-8
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saxo-12
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saxo-14
saxo-115

SAXO – DRY GIN

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