The task was to design a brand and a concept of modern packaging for traditionally famous Russian product — caviar. The concept of naming based on pun that is really difficult to see if you are not a native speaker. The key challenge was to design the packing that will be a part of a festive table setting. As we know the most packaging of caviar now are not suitable for this purpose (made of tin or glass). The solution was to create porcelain can base and put a tin can in it. To serve caviar on a table you just need to tear off a wrapper with product information from the porcelain can and set in on the table. Big packaging is for red caviar and small — for black.

Designed by: Gleb Sergeev, Russia.