Ruby Cup is a brand for menstrual cups that does not only provide a sustainable solution to decrease the waste of feminine hygiene products, but also makes a difference for girls and women in developing countries who cannot afford sanitary products. Using the model of ‘Buy One Give One’ Ruby Cup works alongside local partners and organisations to bring their sanitary product to those who need it. One cup can last for 10 years and gives a girl the freedom and confidence to stay in school during her menstruation and access education in order to reach her full potential. The main focus country is Kenya but Ruby Cup has also worked with local partners in Zambia, South Africa, and Uganda.

Currently Ruby Cup has no product in stores in the U.S. and therefore I designed a recyclable packaging that can stand out among other feminine hygiene products and communicate the message of sustainability and sisterhood.

Designed by: Hanna Petersson, USA.