A theoretical student project to redesign the label of an existing beverage product. Royal Jamaican Ginger Beer is rebranded with a colourful, bold design, in the national colours of its origin. The Red Billed Streamertail Hummingbird—national bird of Jamaica—spans the front label, expressing the sweet and flavourful character of the drink.
Designed by: Kristen Masters, Canada.
 
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Royal Jamaican Ginger Beer

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