To answer the thirst young adults have for new experiences, we and our client Hartwall decided to serve them a totally unexpected drink. It was co-created together with Finnish youth, who we asked to taste a lot of different new drinks, and share their opinions on them. Eventually we landed on something to get excited about: Royal Cargo – a beer mix that combines beer and apple cider to create a whole new drink category. Next we did the branding, packaging design and launch campaign on social media.
Designed by: 358 Helsinki, Mikael Kivelä, Jenni Mallinen, Finland.