“Edge” Playing CThe challenge in designing the Sand Sol packaging was taking provided die line and creating a package that was distinctly Rox. The hexagonal texture was a perfect combination of utilizing shape of the packages windows while also utilizing a combination of graphic elements that have been used throughout the Rox Volleyball brand since the beginning. The high contrasting of colors within the patterns creates an eye-catching design, sure to stand out on the beach.
Designed by: Victoria Dexter, USA.