Designed by: DAVID LÓPEZ, Spain.
The development of a “Premium Gin” linked to a strategy of loyalty and positioning of a restaurant at Granada. Simplicity, refinement and elegance are the qualifiers that come from Briefing.
For “ROAD78” (Premium Gin) we propose a typographic concept which presents the product as “minimalist” and “refined”. The ligature is designed with the numbers “7” and “8” to create a complementary monogram for the brand. Betting on the coherence of an exclusively typographic “branding”, building the design on an exclusive typographic set, i.e. the typeface “Slimfit” that was designed in 2015 to shape the corporate identity of the client.