Previously operated as Golden Mile Cellars in Oliver, British Columbia, new owners had transformed wine quality and revitalized the products. We gave them a new name, Road 13 Vineyards – to create awareness for the unique place of the vineyards and the commitment to craft terroir driven wines. Three distinct tiers were created yet with the same artwork: estate wines, Honest John’s (named after pioneer John Oliver) and Jackpot (an upper tier named after a local gold mine). Strategic planning completed in collaboration with Christine Coletta.
Designed by: Town Hall, Vancouver, British Columbia, Canada.
Photography: Shawn Taylor