Ridna Marka (Native Brand) is a new Ukrainian juice line consisting of four basic flavors: clear apple, orange, tomato and cloudy apple. The inspiration for design, as well as the brand name, has been taking from Soviet style of 60s and 70s. The idea was not just to recreate romantic “look and feel” of grocery in USSR and evoke childhood nostalgia for the older generation but at the same time to avoid any reference to the ideological component of that times. Design should attract young people who know about that time only from the stories of their parents. It is a fact that the childhood memories are always the best. In this case we believe that retro products are perceived as guaranteed quality and particularly tasty.
Client: First Private Brewery Group \ OASIS
Agency: Graphic design studio by Yurko Gutsulyak
Lettering consultacy: Oleksij Chekal
Illustrator: Oleksij Volkov
Art director, designer: Yurko Gutsulyak
Ukraine