The goal of this redesign was to simplify Ricola’s current packaging while staying true to the brand. Since most Ricola users are sick when they purchase the product, employing a soft, simple color and pattern palette paired with encouraging messaging throughout the system gives off the feeling of comfort that the product really should. The new ‘to-go’ pack also allows users easy access to the product without having to fuss with a bag or roll.
Designed by Bob Healy, United States.
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