The goal of this redesign was to simplify Ricola’s current packaging while staying true to the brand. Since most Ricola users are sick when they purchase the product, employing a soft, simple color and pattern palette paired with encouraging messaging throughout the system gives off the feeling of comfort that the product really should. The new ‘to-go’ pack also allows users easy access to the product without having to fuss with a bag or roll.
Designed by Bob Healy, United States.
Ricola 2
Ricola 3
Ricola 4
Ricola 5

Ricola Redesigned (Student Project)

Featured on Package Inspiration

You may also like
Timber Outdoors
Food & Gourmet
Premium Spread
Cafe & Shops
Caribou Coffee
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Sign up with your email address to receive news and updates