Designed by: Fabula Branding, Belarus.


 

Task:
Design development of the flour packaging for ” Real Housewife” trademark.
Solution:
The “Real Housewife” flour is a new product category in the groceries brand line. The packaging design preserves consistency with already existing positions. So, the corporate yellow was chosen as the dominant design color. To draw attention to the new product offering, this color was used as a background filling.
Despite the brightness and visibility, the packaging solution remains traditional for its category. For example, the arrangement of informational cues is common to bring attention to product category. The engraving, as another characteristic, is also used in the design. This makes the package understandable, creates an effect of familiarity and generates audience’s confidence in the new brand appearing on the shelf.

 

Real

2

 

3

 

4

 

5

 

6

 

 

 

“Real Housewife” flour

Featured on Package Inspiration

You may also like
Food & Gourmet
Charlito’s Cocina
Alcoholic Beverages, Beer & Wine
VALAIS MUNDI – ECLAT
Le Botaniste
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates