Reaction is for the unlucky people who have to be “boring” when purchasing cosmetics and toiletries. It is for the people who wish they could wear peony whisky scented lotion with matchcing shave gel but have to buy baby lotion and use unscented laundry soap. Reaction responds to this sad life with an interesting apothecary feel with a simple message, “there’s no way you’re allergic to me.

Designed by: Marie Krikorian, USA.