“Raw” is a new line of cosmetic products (soap, shower gel and perfume).
My idea for the packaging was to approach these cosmetics in a very minimalistic way. I wanted my design to have a very Clean, Pure and Genuine feel. Each Fragrance (Lavender, Cassis & Pear, Orange Ecalyptus and Citrus & Black Tea) is designed and reduced to a very simplified and graphic image. The Logo is hand drawn to enhance my ideas.
Designed by: Louis Meeus, Belgium.