The origins of botanical drawings was to document and assist the identification of a species, usually for medicinal purpose. This was a fitting concept considering the ingredients within the Purdey’s beverages that aim to supply a natural boost for those seeking some natural energy and rejuvenation.
The hand drawn botanical fruits highlights the intricacy of the ingredients used through the detail of each image and reflects the content of the beverage in a simple yet powerful way helping the audience visualize that natural components with in the product.
Using the same hand drawn imagery, I created two designs that differ in aesthetic regarding layout of both text and image. One uses a more simplistic appearance that reflects a high-end type product, were as the other offers a sportier feel.
Designed by: Caitlin Walsh, United Kingdom.