Prego is a trademark brand of Campbell Soup Company. As an intriguing self project, I designed a new identity and packaging for Prego, along with a series of illustrations to accompany the experience of the popular product. As a versatile set of multi-sized labels, they have been designed to reveal much of the product in the jar as well as to emphasize its artisanal nature.
Designed by: Shruthi Manjula Balakrishna, USA.