Designed by: R Agency, Ukraine.

Advertised brand: Podkovan
Advert title(s): Podkovan
Media: Packaging Design
Advertising Agency: R Agency, Kyiv, Ukraine
Agency website: http://www.r-agency.com.ua
Creative Director: Illia Anufrienko
Art Director: Illia Anufrienko
Copywriter: Kateryna Anufrienko
Published: 2018
Backround: While other brands are trying to make their manufacturing cheaper, we remain true to the principles of brewing, even if they seem obsolete and commercially unprofitable. Our strength is in our old age.
Idea: When you drink beer everything becomes much better. Problems are solving, you become bolder and your eloquence simply does not have a limit. You’re in for the ride of your life.
Execution: Stylistic combines classical linocuts, giving a reference to heritage. At the same time, due to more modern illustration style, the label is not dissonating with modern materials (like PET).