Plaque HD uses Targetol Technology to identify plaque and distinguish it as a blue tint while brushing to help improve efficiency. I joined this exciting start-up midway through, when much of the design direction had been already established. I worked within the design parameters set out by the client as well as recognizing the brand built by the previous designer. My major roles were both the manufacturing and design of all associated packaging and collateral, as well as manage all the logistics and client vendor relations. Products include; packaging, tubes, marketing collateral, sales sheets, sell instructions, trade show booths, bags, and shirt designs all the while having the additional responsibilities of the logistics of the convention in New Orleans.
Designed by: Ben Ruby, Canada.