PIKPÄK – The Festival Drink
PIKPÄK is a unique drink packaging designed for festival attendants. The simple idea of a tetrapack rucksack that is reclosable, recycable and wearable solves a lot of problems people experience with their drinks on festivals.
The plain and unisex packaging fits with all kind of festival outfits and is appealing for men and women. PIKPÄK won the 1st price at the Dieline packaging design awards 2017, students category. The project was designed and nominated for the JDO packaging and branding company‘s student competition ‘JDO RAW Bestival 2016‘ that asked students to design a drink for a music festival.

Designed by: Magdalena Huber, UK / Austria.