For this project we were given lists of fictional products such as Truth Serum, Elixir of Eternal Youth, Magic Carpet Cleaner, Soma, Love Potion, Vampire Repelant, Werewolf Shampoo, X-ray Glasses etc.
My chosen product is Elixir of Eternal Youth.

What came first on my mind when hearing Eternal Youth is: Appearance. Youthful skin. Flawless skin. Beauty.

Based on it, I chose my product to be a men skincare, which inspired by Peter Pan because he never grows up and never grows old, and always happy. The product itself called Peter’s, and the names of the skincare series are taken from places’ name on Neverland.

Colors scheme chosen are:
-Green : regarded as the color of eternal life, youth, good luck, environment, calmness
-White : sacred and pure, color of angels and gods, cleanliness, purity, simplicity, youth, rebirth, peace
-Brown : earth, warm
-Gold : royalty, youth, grand

Based on the color scheme, I tried to communicate Peter Pan’s appearance : green clothes and hat, blonde hair, and Tinker Bell’s gold dust.

The logo that I made using Adobe Illustrator CS. I traced out the feather, and it symbolize feather on Peter Pan’s hat.

For the packaging itself, from the box, labels, straps, are all made from scratch.

Designed by: Johan Iswara, Singapore.