To create integrated and sincere experience was crucial leave the storytelling of previous labels. To build the new identity we rely on cubism to create more sober and mature illustrations of perros, combined with a printer that gives clarity to beer style and ingredients. In addition to bringing texture and relief to the label, one of the important points was to make the more sustainable production processes. Therefore, in addition to diminish their size by 30%, we replace the plastic BOPP, widely used in craft beers, by Cuvée paper with FSC® certificate that guarantees responsible forest management.
Designed by: Abio Design Studio Lab, Brazil.