Designed by: Filippos Fragkogiannis, Greece.
That’s a packaging student work, in which I choose a commercial product and redesign it while applying three characteristics: those of darkness, color, and stubbornness.
The rationale was about identifying one of our favorite products with three words that are supposed to describe ourselves. Choosing Barilla Penne Rigate, I created a product of the same brand, named Penne Colorate which has a conservative, unusual and dark appearance at first glance.
Also, the recommended recipes are repeated to refer to stubbornness. Finally, pasta has a great variety of colors, much larger than usual, as it hides the color and the warmth, hidden.
