We worked with the new owners of Pele Plantations to create a clean, modern look for their recent rebrand. We felt is was important to continue using “Pele” – the Hawaiian volcano goddess and original inspiration for the brand 20 years ago. We gave her a hand-drawn look to ensure a more down-to-earth vibe in the otherwise clean brand. We paired her with clean, simple typography. The packaging and collateral featured Polynesian/tattoo-inspired tribal bands and little pops their bright, tropical color palette.
Designed by: Ashley Jankowski, USA.
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