Branding system created during my time interning at SEDSO Design (sedsodesign.com). With creative direction from the heads of SEDSO, I worked on the logos and color system which then translated into packaging labels, business cards and a splash web page. 
The typographic logo is geometric and rounded, remeniscient of 70s style design. The owner of the company is also the DJ so the ampersand represents a record on a turntable. In order to create a modern, playful and versatile brand, I created an elephant in 4 different poses (to represent the 4 nut betters the client offers) and had it interact with a milk crate, to further accentuate the idea of vinyl records and DJs.
The pops of color were, again, inspired by the 70s and its tones paired well with craft paper and the natural elements that were brought into the brand extension.
Designed by: Luis E. Quevedo, USA.
 
PB & Jams
PB&Jams_Signature_HORZ_100%K
PB&Jams_Signature_124PC.000PC.321PC.1795PC.0000PC
PB & Jams4
PB & Jams5
PB & Jams6
PB & Jams7
PB & Jams8
PB & Jams9
 
 

PB & Jams

Featured on Package Inspiration

You may also like
Food & Gourmet
it’s a HOT IDEA!
Bath products
‘ATELIER D’ESTÈTICA
Food & Gourmet
Jarmates
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates