School project redesign of packaging and identity for the hobby product company Panduro Hobby.

To make the packages sustainable recycled and unbleached carton was used. The concept of the packages is that they can be kept and used/reused at home, for less waste. For this reason, and as an effective production and economical solution, the packages have no windows. The stores would instead use displays to show the products.

The range of products are navigated by a colourcoordination by different categories, as is the store and website.
Designed by: Marina Hedström, Sweden.