Sabi Tea is inspired by the Japanese tea culture and the aesthetic of the koi fish. This tea and brand is inspired by a trip to the Shofuso Tea House in Philadelphia. All of the koi fish illustrations are hand done and painted with watercolor.
Rebranding of an existing eco range. Client needed broader appeal to attract mass market customers. As the products themselves (biscuits) were in see-through bags, there was need to provide greater differentiation within the range.
Designed by: KOOR Packaging design, Estonia.