Creativebydefinition has created a new innovating representation for ATI new line of vegetable cans.
Award – This packaging design already received the Silver Award from Creativity International Awards  and it will certainly capture customer imagination.
Challenge: As part of ongoing work for Ati Company, a concept design was developed that presents the new series of products: cherry tomatoes peeled & chopped tomatoes, white & red beans.
Concept: “Measuring quality using technical dimensions“
Solution: The concept idea was to show the vegetables like they are nature’s 3D models with perfect dimensions.
To further highlight the freshness of the products – instead of using images, 3D models & illustrations were created for the perfect, tasty tomatoes & beans and dimensions lines were used to measure them.
Innovative characteristics: The lines & arrows represent dimensions lines that are used to emphasize the perfect size of the tomato / bean – put accent on its taste & natural quality, its singularity.
The 3D models & illustrations of the vegetables are presented like technical details of nature’s best work.
The labels are using white canvas with one black stripe – leaving the strong, vivid colors to be illustrated by the vegetables.The concept wants to introduce the tomato / bean to the public like a singular entity, making it “the unique fresh star of the show”.
Designed by: creativeBydefinition, Romania.