Mission Brief & Concept
We were given an assignment to design a promotional packaging concept out of cardboard for a drink or set of drinks. This concept was supposed to include a self-made fictional brand, and commemorate some sort of special occasion. Upon completion the concept was to be submitted to compete for the Pro Carton Young Designers Award 2017.

Our concept is an annual limited edition collection of three different beers, with each flavor packaged in its own unique design. The packaging is intended as a collectible, to be saved long after consumption. Oxhufwud Brewery is our vision for a brewery with unique traditions and heritage, their Master’s Collection a celebration of their classic methods.
Each year their brewmaster takes the utmost care developing three exquisite beverages, with unrivaled attention to detail and craftsmanship. All these things come together to create a beverage experience that is its own special occasion.

Designed by: Johan Östlund, Andreas Åhman, Emma Desirée Hovstadius, Sweden.