Omnom Hand Crafted Chocolate is a collaboration between Óskar Þórðarson, Kjartan Gíslason, Karl Viggó Vigfússon and André Úlfur Visage. The project started in December 2012 with several formats and ideas. The packaging developed from a plain folded A4 wrapper, through various forms and stages, into the envelope box that it is today.
Omnom Hand Crafted Chocolate is a bean to bar chocolate producer in Iceland. They produce hand crafted chocolate from organic cacao beans, originating from the cacao fields on the island jungles of the Caribbean, South America, Asia and Africa.
“Packaging is the first visual and last physical contact a brand has with a customer and I wanted it to be a lasting one.
So I decided to produce something that would add value and function to what would otherwise just be an amazing mind-blowing tasty chocolate bar.
The box represents a secret chest of happiness. The process of opening it up and the option of closing it again was important to me, in stead of a throw away wrapper. It double serves as a tray while sharing and enjoying Omnom and also a safety chest to protect the any uneaten chocolate safely and neatly.
The illustrated characters were created out of inspiration from living and traveling in Iceland between 2007 and 2011. They are both real and mythical. The original drawings were developed for a personal project in 2009, and re-visited during the development of Omnom Packaging.
We are developing a continuous adventure world of Omnom that will be added graphically to the packaging as the brand grows and expands. Our next line of bars will be out in February, keeping the same functionality of the packaging, with a new series of illustrations to go with the newly developed tastes.
An adventure world awaits! ”
Designed by André Úlfur Visage for The North South Studio.
Printer: GuðjónÓ Environmental Printer
Paper: Munken 300gms.