Octa — a functional drink with a new take on everyday food. One portion of Octa containes one third of recommended daily allowance of nutritional agents, vitamins and minerals and can easily substitute a proper meal. Natural protein and farmer milk lay at the very core of Octa.
The task was to create packaging design for the drink. Infographics were used as a foundation of graphical language, clearly indicating drink’s content and elements ratio. Colour coding was assigned to various flavours. Visible through elements’ names the drink serves as a colour itself. As the fluid level in the bottle goes gradually away the elements visibility also fades away and so an interaction with the product through contact takes place.
Designed by: Irina Kosheleva, Insight Agency, Russia.