Design by: HIGHOPES
Prime Care LLC was looking to enter the cannabis market in California with its first of many brands being a vaporizer product line. They had a vision, proprietary hardware, and top-quality cannabis oil but needed assistance crafting the brand around it all. Their goal was to build a brand that could enter the market and immediately compete with the industry-leaders through strong positioning, branding, and marketing.
Our team at HIGHOPES worked with Prime Care from day one to official launch in crafting the Nuvata brand. We strategized a foundation, created a brand identity, designed the packaging, developed a website, kick-started their marketing, and helped give Nuvata all the tools the brand needed to succeed.
No detail was spared during the design of Nuvata’s premium vaporizer packaging. The packaging design reflects the quality of the product inside and provides an elevated experience. Color was utilized to communicate multiple levels of information in the simplest way to consumers and attract eyes from across the room.
Each product in the vaporizer line has a different effect and flavor that is communicated through a combination of a proprietary scale system, iconography, and color. Included on each different product packaging is also a terpene graph that provides consumers with a detailed rundown on the expected experience for maximum user satisfaction.