Nutoomuch is a package design for pre-portioned servings of nuts. Often times we do not pay attention to how much we’re consuming of a snack causing us to overeat. The horizontal lines on the clear tubes eliminate this problem by easily showing the customer when they’ve hit one serving size. While the tongue-in-cheek name, and text on the back of the tubes is playful, the asymmetrical design, color palette, and typography keep the overall package feeling contemporary and fresh.

Designed by: Caitlin Turner, USA.