Agency: The Branding People
Mulbi is a new silk product company that focuses on high-quality skincare materials that aim to better people’s lives through rest and rejuvenation. Therefore, Mulbi’s branding revolves around elegant, dream-like textures and timeless graphic assets that coexist in perfect harmony. To express this, tbpmx created an editorial that plays with relaxed, neutral colors, grainy textures, and compositions that evoke a feeling as though one is slipping in silk. This is complemented with a bold, yet friendly, logo that contrasts perfectly with the soft and neutral backgrounds. Overall, the graphic system is created to transmit Mulbi’s idea of dreaming to wake up.