Men, who are in their late 20’s or early 40’s who live alone, generally have a busy lifestyle. They don’t always watch what they eat and tend to make unhealthy decisions. Cheese is full of protein and in the right dosage good for you. This line of products that contains cheese-y meals and sandwiches will help men start off their day the right way. Breakfast is the most important meal of the day and it’s important to have a balanced meal. The products need to be appealing to the target audience, that’s why they have the elegance of a good bottle of Cognac or Whiskey, so that men who purchase these products don’t feel “emasculated”. The products are black and the labels are white to contrast. The logo font is always black, but the name of the cheese varies. The labels have a colored frame to highlights them even more. There are two red (two hues), two blue (two hues) and two green labels. There is also a slogan at the bottom of each label, a little story to encourage men to purchase the product and to consume more cheese in their diet. There is an opening on each package to see what’s inside.
Designed by: Noura Andrea Nassar, Lebanon.