Agency: Moon Troops – Creative Agency, Lithuania.
Credits:
Creative Director: Motiejus Gaigalas
Graphic Design: Motiejus Gaigalas
Copywriter: Radvile Linksmuole
Potography: Marius Zicius


Moerie product line contains overall feeling of naturalness, luxury and unique composition. Creating packaging concept for this product carried us away 100 years into the past inside a small Provence pharmacy where everything is carefully mixed and iconic brown glass medical bottles filled with all natural contents find itself in customer hands. As well as natural past, splendour of modern day fashion industry also was great influence creating this concept.

“Only what matters the most” – is the main idea behind this design. All the superfluous elements were eliminated leaving only parts that customer cares about. A lot of attention payed to materials, printing technologies and quality while graphic contents minimized.
Brown glass and stiff brown plastic bottles were selected as primary packaging. All the necessary information is screen printed in yellow. Brown and yellow are the main colors of the brand that conveys message about natural, historic and earthy product. Finally, everything is put together in secondary packaging box with a drawer to maintain luxury feel and add emotional value.

Removing boundaries between uniqueness and purpose was main point executing this project. Easy to use dispensers were used with shampoo and conditioner bottles, which allows consumer to use the product without unscrewing the cap. Jar of hair mask was made to be as wide as possible for easy to use experience. Luxury drawer box not only created additional emotional value but served perfectly as a gift box.

One of the biggest challanges was to join in many ways different qualities – naturalness, luxury and fashion. After executing deep research we came up with perfect solution selecting natural colours, historic style and modern format. Another problem solved – conveying product assets and not overcrowding the packaging.

This packaging design has already won Pentaward, K-Design Award, Adesign Award, NAPA (Lithuanian packaging design award)

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